πŸ“„ Earnings Call Transcript λ²ˆμ—­ κ²°κ³Ό

πŸ“Š Presentation

Original Translation
Tuniu Corporation (NASDAQ:TOUR) Q4 2024 Earnings Conference Call March 14, 2025 8:00 AM ET

Company Participants

Mary Chen - Director of Investor Relations
Donald Dunde Yu - Founder, Chairman and Chief Executive Officer
Anqiang Chen - Financial Controller

Conference Call Participants

Operator

Hello, and thank you for standing by Tuniu’s 2024 Fourth Quarter and Full-Year Earnings Conference Call. At this time, all participants are in a listen-only mode. After management's prepared remarks, there will be a question-and-answer session. Today's conference is being recorded. If you have any objections, you may disconnect at this time.
νˆ¬λ‹ˆμš° μ½”νΌλ ˆμ΄μ…˜ (λ‚˜μŠ€λ‹₯:TOUR) 2024λ…„ 4λΆ„κΈ° 싀적 λ°œν‘œ 컨퍼런슀 콜 2025λ…„ 3μ›” 14일 μ˜€μ „ 8μ‹œ ET

νšŒμ‚¬ μ°Έκ°€μž

메리 μ²Έ - 투자자 관계 λ‹΄λ‹Ή 이사
λ„λ„λ“œ λ˜λ” 유 - 창립자, 회μž₯ 및 졜고경영자(CEO)
μ•ˆμΉ˜μ•™ μ²Έ - 재무 컨트둀러

컨퍼런슀 콜 μ°Έκ°€μž

μ§„ν–‰μž

μ•ˆλ…•ν•˜μ„Έμš”, νˆ¬λ‹ˆμš°μ˜ 2024λ…„ 4λΆ„κΈ° 및 μ—°κ°„ 싀적 λ°œν‘œ 컨퍼런슀 μ½œμ— μ°Έμ—¬ν•΄ μ£Όμ…”μ„œ κ°μ‚¬ν•©λ‹ˆλ‹€. ν˜„μž¬ λͺ¨λ“  μ°Έκ°€μžλŠ” 청취만 κ°€λŠ₯ν•œ λͺ¨λ“œμž…λ‹ˆλ‹€. κ²½μ˜μ§„μ˜ μ€€λΉ„λœ λ°œμ–Έμ΄ λλ‚œ ν›„μ—λŠ” μ§ˆμ˜μ‘λ‹΅ μ„Έμ…˜μ΄ 진행될 μ˜ˆμ •μž…λ‹ˆλ‹€. 였늘의 μ»¨νΌλŸ°μŠ€λŠ” λ…ΉμŒλ˜κ³  μžˆμŠ΅λ‹ˆλ‹€. μ΄μ˜κ°€ μžˆμœΌμ‹œλ©΄ μ§€κΈˆ 연결을 λŠμœΌμ‹€ 수 μžˆμŠ΅λ‹ˆλ‹€.
I would now like to turn the meeting over to your host for today's conference call, Director of Investor Relations, Mary. Mary Chen

Thank you, and welcome to our 2024 fourth quarter and full-year earnings conference call. Joining me on the call today are Donald Yu, Tuniu's Founder, Chairman and Chief Executive Officer; and Anqiang Chen, Tuniu's Financial Controller. For today's agenda, management will discuss business updates, operational highlights and financial performance for the fourth quarter and fiscal year 2024. Before we continue, I refer you to our Safe Harbor statement in earnings press release, which applies to this call as we will make forward-looking statements.
이제 였늘의 컨퍼런슀 콜 진행을 μ—¬λŸ¬λΆ„μ˜ 호슀트이자 투자자 관계 λ‹΄λ‹Ή 이사인 메리 μ²Έμ—κ²Œ λ§‘κΈ°κ² μŠ΅λ‹ˆλ‹€.

κ°μ‚¬ν•©λ‹ˆλ‹€. μ—¬λŸ¬λΆ„μ„ 2024년도 4λΆ„κΈ° 및 μ—°κ°„ 싀적 λ°œν‘œ 컨퍼런슀 μ½œμ— ν™˜μ˜ν•©λ‹ˆλ‹€. 였늘 μ „ν™” νšŒμ˜μ—λŠ” νˆ¬λ‹ˆμš°μ˜ 창립자이자 회μž₯, 졜고경영자인 λ„λ„λ“œ μœ μ™€ νˆ¬λ‹ˆμš°μ˜ 재무 컨트둀러 μ•ˆμΉ˜μ•™ 첸이 ν•¨κ»˜ν•©λ‹ˆλ‹€. 였늘의 μ˜μ œμ—μ„œλŠ” κ²½μ˜μ§„μ΄ 2024년도 4λΆ„κΈ° 및 μ—°κ°„ 사업 μ—…λ°μ΄νŠΈ, 운영 ν•˜μ΄λΌμ΄νŠΈ 및 재무 성과에 λŒ€ν•΄ λ…Όμ˜ν•  μ˜ˆμ •μž…λ‹ˆλ‹€. κ³„μ†ν•˜κΈ° 전에, 저희가 μ „λ§ν•˜λŠ” μ„±λͺ…에 λŒ€ν•΄ μ–ΈκΈ‰ν•˜κ³ μž ν•©λ‹ˆλ‹€. μ΄λŠ” 였늘 λ°œν‘œλ  싀적 보도 μžλ£Œμ— ν¬ν•¨λœ μ•ˆμ „ ν•­ν•΄ μ„±λͺ…에도 적용되며, 이번 ν†΅ν™”μ—μ„œλŠ” 미래 μ§€ν–₯적인 μ„±λͺ…을 λ°œν‘œν•  κ²ƒμž…λ‹ˆλ‹€.
Also, this call includes discussions of certain non-GAAP financial measures. Please refer to our earnings release, which contains a reconciliation of non-GAAP measures to the most directly comparable GAAP measures. Finally, please note that unless otherwise stated, all figures mentioned during this conference call in RMB. I would now like to turn the call over to our Founder, Chairman and Chief Executive Officer, Donald Yu. Donald Dunde Yu

Thank you, Mary. Good day, everyone. Welcome to our fourth quarter and full-year 2024 earnings conference call. 2024 has been a year filled with achievements and milestones for Tuniu.
λ˜ν•œ, 이번 ν†΅ν™”μ—μ„œλŠ” 일뢀 λΉ„GAAP 재무 μ§€ν‘œμ— λŒ€ν•œ λ…Όμ˜κ°€ ν¬ν•¨λ˜μ–΄ μžˆμŠ΅λ‹ˆλ‹€. λΉ„GAAP μ§€ν‘œλ₯Ό κ°€μž₯ μ§μ ‘μ μœΌλ‘œ 비ꡐ κ°€λŠ₯ν•œ GAAP μ§€ν‘œμ™€ μ‘°μ •ν•œ λ‚΄μš©μ΄ λ‹΄κΈ΄ 싀적 λ°œν‘œ 자료λ₯Ό μ°Έμ‘°ν•΄ μ£Όμ‹œκΈ° λ°”λžλ‹ˆλ‹€. λ§ˆμ§€λ§‰μœΌλ‘œ, νŠΉλ³„νžˆ λͺ…μ‹œν•˜μ§€ μ•ŠλŠ” ν•œ, 이번 컨퍼런슀 μ½œμ—μ„œ μ–ΈκΈ‰λœ λͺ¨λ“  μˆ˜μΉ˜λŠ” 인민폐(RMB)μž…λ‹ˆλ‹€. 이제 창립자이자 회μž₯, 졜고경영자인 λ„λ„λ“œ μœ μ—κ²Œ λ§μ”€λ“œλ¦¬κ² μŠ΅λ‹ˆλ‹€. λ„λ„λ“œ λ˜λ“œ 유

κ°μ‚¬ν•©λ‹ˆλ‹€, 메리. μ—¬λŸ¬λΆ„, μ•ˆλ…•ν•˜μ„Έμš”. 2024년도 4λΆ„κΈ° 및 μ—°κ°„ 싀적 λ°œν‘œ 컨퍼런슀 μ½œμ— μ˜€μ‹  것을 ν™˜μ˜ν•©λ‹ˆλ‹€. 2024년은 νˆ¬λ‹ˆμš°μ—κ²Œ 성취와 μ΄μ •ν‘œκ°€ κ°€λ“ν•œ ν•΄μ˜€μŠ΅λ‹ˆλ‹€.
With the recovery of the tourism market, our business is making steady progress and our profitability continues to grow. On the financial side, in 2024, we achieved our first GAAP profit for the full-year since our listing. On a non-GAAP basis, net income grew by over 70% year-over-year, reaching a record high since our IPO. While demonstrating the company's profitability, we are also needing to share our interim achievements with our shareholders. Therefore, the Board of Directors approved a special cash dividend in March 2025 with approximately $4.2 million allocated for distribution. κ΄€κ΄‘ μ‹œμž₯의 회볡과 ν•¨κ»˜ 우리 사업은 κΎΈμ€€ν•œ 진전을 보이고 있으며, μˆ˜μ΅μ„± λ˜ν•œ μ§€μ†μ μœΌλ‘œ μ¦κ°€ν•˜κ³  μžˆμŠ΅λ‹ˆλ‹€. 재무적 μΈ‘λ©΄μ—μ„œ, 2024λ…„μ—λŠ” 상μž₯ 이래 처음으둜 μ „λ…„ λŒ€λΉ„ GAAP κΈ°μ€€ 이읡을 λ‹¬μ„±ν–ˆμŠ΅λ‹ˆλ‹€. λΉ„GAAP κΈ°μ€€μœΌλ‘œλŠ” 순이읡이 70% 이상 μ„±μž₯ν•˜μ—¬ 상μž₯ 이후 졜고치λ₯Ό κΈ°λ‘ν–ˆμŠ΅λ‹ˆλ‹€. νšŒμ‚¬μ˜ μˆ˜μ΅μ„±μ„ μž…μ¦ν•˜λŠ” λ™μ‹œμ—, μš°λ¦¬λŠ” μ£Όμ£Όλ“€κ³Ό 쀑간 μ„±κ³Όλ₯Ό κ³΅μœ ν•  ν•„μš”κ°€ μžˆμŠ΅λ‹ˆλ‹€. λ”°λΌμ„œ μ΄μ‚¬νšŒλŠ” 2025λ…„ 3월에 μ•½ 420만 λ‹¬λŸ¬κ°€ 배뢄될 νŠΉλ³„ ν˜„κΈˆ 배당을 μŠΉμΈν–ˆμŠ΅λ‹ˆλ‹€.
Additionally, in March 2024, we announced a share repurchase program and have spent over $6.2 million on buybacks throughout the year. In total, we returned approximately $10 million to our shareholders in 2024. For our products, we remain committed to innovation and adapt to evolving customer needs. In addition to continuously upgrading our existing products, we launched new products and a product line such as the Niu Select products to better serve a wider range of customers. Our commitment to self-serve remains strong as we focus on customers' needs and strive to deliver high-quality experiences. λ˜ν•œ, 2024λ…„ 3μ›”μ—λŠ” 주식 λ§€μž… ν”„λ‘œκ·Έλž¨μ„ λ°œν‘œν•˜κ³  κ·Έ ν•΄ λ™μ•ˆ 620만 λ‹¬λŸ¬ 이상을 λ§€μž…μ— μ‚¬μš©ν–ˆμŠ΅λ‹ˆλ‹€. μ΄ν•©μœΌλ‘œλŠ” 2024년에 μ£Όμ£Όλ“€μ—κ²Œ μ•½ 1000만 λ‹¬λŸ¬λ₯Ό λŒλ €μ€¬μŠ΅λ‹ˆλ‹€. μ œν’ˆκ³Ό κ΄€λ ¨ν•΄μ„œλŠ”, μš°λ¦¬λŠ” ν˜μ‹ μ„ μ§€μ†ν•˜λ©° λ³€ν™”ν•˜λŠ” 고객의 μš”κ΅¬μ— μ μ‘ν•˜κΈ° μœ„ν•΄ λ…Έλ ₯ν•˜κ³  μžˆμŠ΅λ‹ˆλ‹€. κΈ°μ‘΄ μ œν’ˆμ˜ 지속적인 μ—…κ·Έλ ˆμ΄λ“œλΏλ§Œ μ•„λ‹ˆλΌ, 더 λ‹€μ–‘ν•œ κ³ κ°μΈ΅μ—κ²Œ 더 λ‚˜μ€ μ„œλΉ„μŠ€λ₯Ό μ œκ³΅ν•˜κΈ° μœ„ν•΄ 'Niu Select' μ œν’ˆκ³Ό 같은 μƒˆλ‘œμš΄ μ œν’ˆ 및 μ œν’ˆ 라인을 μΆœμ‹œν–ˆμŠ΅λ‹ˆλ‹€. μžκ°€ μ„œλΉ„μŠ€μ— λŒ€ν•œ 우리의 약속은 고객의 μš”κ΅¬μ— μ΄ˆμ μ„ λ§žμΆ”κ³  κ³ ν’ˆμ§ˆμ˜ κ²½ν—˜μ„ μ œκ³΅ν•˜κΈ° μœ„ν•΄ λ…Έλ ₯ν•¨μœΌλ‘œμ¨ μ—¬μ „νžˆ κ°•λ ₯ν•©λ‹ˆλ‹€.
We implemented initiatives to improve customer satisfaction rate such as Niu Tour's zero shopping policy for all of its itineraries and a new bundling policy for flight tickets. In terms of channels, we proactively embrace new media and continue to strengthen our large streaming presence. At the same time, we collaborated with more online and off-line partners to serve our customers and strengthen our capabilities in supply chain, products and services. Next, I will provide a more detailed overview of the company's business achievements in 2024. For domestic tours, we saw an increase in demand for private and small group tours, as well as more self-guided tours. μš°λ¦¬λŠ” λͺ¨λ“  μ—¬ν–‰ 일정에 λŒ€ν•œ 뉴 νˆ¬μ–΄μ˜ 무쇼핑 μ •μ±…κ³Ό ν•­κ³΅κΆŒ 묢음 μ •μ±…κ³Ό 같은 고객 λ§Œμ‘±λ„λ₯Ό ν–₯μƒμ‹œν‚€κΈ° μœ„ν•œ μ—¬λŸ¬ 쑰치λ₯Ό μ‹œν–‰ν–ˆμŠ΅λ‹ˆλ‹€. 채널 μΈ‘λ©΄μ—μ„œλŠ” μƒˆλ‘œμš΄ λ―Έλ””μ–΄λ₯Ό 적극적으둜 ν™œμš©ν•˜κ³  λŒ€κ·œλͺ¨ 슀트리밍 μ‘΄μž¬κ°μ„ κ°•ν™”ν•˜κΈ° μœ„ν•΄ λ…Έλ ₯ν•˜κ³  μžˆμŠ΅λ‹ˆλ‹€. λ™μ‹œμ—, 온라인과 μ˜€ν”„λΌμΈ νŒŒνŠΈλ„ˆλ“€κ³Ό ν˜‘λ ₯을 λ”μš± κ°•ν™”ν•˜μ—¬ 고객 μ„œλΉ„μŠ€λ₯Ό μ œκ³΅ν•˜κ³  곡급망, μ œν’ˆ, μ„œλΉ„μŠ€ λΆ„μ•Όμ—μ„œμ˜ μ—­λŸ‰μ„ κ°•ν™”ν–ˆμŠ΅λ‹ˆλ‹€. μ΄μ–΄μ„œ, 2024년도 νšŒμ‚¬μ˜ 사업 성과에 λŒ€ν•΄ μ’€ 더 μžμ„Ένžˆ μ„€λͺ…λ“œλ¦¬κ² μŠ΅λ‹ˆλ‹€. κ΅­λ‚΄ μ—¬ν–‰ λΆ€λ¬Έμ—μ„œλŠ” 개인 및 μ†Œκ·œλͺ¨ κ·Έλ£Ή 여행에 λŒ€ν•œ μˆ˜μš”κ°€ μ¦κ°€ν–ˆμœΌλ©°, 자율 여행도 λ”μš± 인기λ₯Ό λŒμ—ˆμŠ΅λ‹ˆλ‹€.
In response to this trend, we increased our supply of private and small group tours. Private tours have become a stand-alone category on the home page of the Tuniu app. And our in-house Niu Tour products now feature a significantly larger selection of private and small group tours. For self-guided tours, leveraging the company's accumulated strength in supply chain management, we have further increased the supply of fragmented resources in order to offer more flexible arrangements options for customers. μ΄λŸ¬ν•œ 좔세에 λŒ€μ‘ν•˜μ—¬, μš°λ¦¬λŠ” 개인 및 μ†Œκ·œλͺ¨ κ·Έλ£Ή νˆ¬μ–΄μ˜ 곡급을 λŠ˜λ ΈμŠ΅λ‹ˆλ‹€. 개인 νˆ¬μ–΄λŠ” 이제 νˆ¬λ‹ˆμš° μ•±μ˜ ν™ˆνŽ˜μ΄μ§€μ—μ„œ λ…λ¦½λœ μΉ΄ν…Œκ³ λ¦¬λ‘œ μžλ¦¬μž‘μ•˜μŠ΅λ‹ˆλ‹€. λ˜ν•œ, 우리의 자체 뉴 νˆ¬μ–΄ μ œν’ˆλ“€μ€ 이제 개인 및 μ†Œκ·œλͺ¨ κ·Έλ£Ή νˆ¬μ–΄μ˜ 선택지λ₯Ό λŒ€ν­ ν™•μž₯ν•˜μ˜€μŠ΅λ‹ˆλ‹€. μžμœ μ—¬ν–‰μ— μžˆμ–΄μ„œλŠ”, νšŒμ‚¬κ°€ μΆ•μ ν•œ 곡급망 κ΄€λ¦¬μ˜ 강점을 ν™œμš©ν•˜μ—¬, κ³ κ°λ“€μ—κ²Œ λ”μš± μœ μ—°ν•œ μ—¬ν–‰ 선택지λ₯Ό μ œκ³΅ν•˜κΈ° μœ„ν•΄ νŒŒνŽΈν™”λœ μžμ›μ˜ 곡급을 λ”μš± μ¦κ°€μ‹œμΌ°μŠ΅λ‹ˆλ‹€.
In addition to increasing the supply of stand-alone resources such as flights, hotels and attraction tickets, we have also launched a variety of day tour products to attract more self-guided travelers, who have already arrived at their destination. At the same time, we will continue to leverage Tuniu's advantages in dynamic packaging technology to better serve self-guided travelers. For outbound tours, customers remain focused on destination coverage and the product variety. Many of our Niu Tour customers are experienced travelers who are not taking their first trip abroad. To better serve this segment, we have introduced more in-depth, single destination tour products. ν•­κ³΅νŽΈ, ν˜Έν…”, κ΄€κ΄‘μ§€ μž…μž₯ꢌ λ“± 독립적인 μžμ›μ˜ 곡급을 λŠ˜λ¦¬λŠ” 것 외에도, 이미 λͺ©μ μ§€μ— λ„μ°©ν•œ 자유 여행객듀을 λŒμ–΄λ“€μ΄κΈ° μœ„ν•΄ λ‹€μ–‘ν•œ λ‹ΉμΌμΉ˜κΈ° νˆ¬μ–΄ μƒν’ˆμ„ μΆœμ‹œν–ˆμŠ΅λ‹ˆλ‹€. λ™μ‹œμ—, 자유 μ—¬ν–‰κ°λ“€μ—κ²Œ 더 λ‚˜μ€ μ„œλΉ„μŠ€λ₯Ό μ œκ³΅ν•˜κΈ° μœ„ν•΄ νˆ¬λ‹ˆμš°μ˜ 동적 νŒ¨ν‚€μ§• 기술의 μž₯점을 계속 ν™œμš©ν•  κ²ƒμž…λ‹ˆλ‹€. ν•΄μ™Έ μ—¬ν–‰ μƒν’ˆμ˜ 경우, 고객듀은 μ—¬μ „νžˆ λͺ©μ μ§€ 컀버리지와 μƒν’ˆμ˜ 닀양성에 쀑점을 두고 μžˆμŠ΅λ‹ˆλ‹€. λ‹ˆμš° νˆ¬μ–΄μ˜ λ§Žμ€ 고객듀은 처음 해외여행을 ν•˜λŠ” 것이 μ•„λ‹ˆλΌ κ²½ν—˜μ΄ ν’λΆ€ν•œ μ—¬ν–‰μžλ“€μž…λ‹ˆλ‹€. μ΄λŸ¬ν•œ 고객측에 더 잘 μ„œλΉ„μŠ€ν•˜κΈ° μœ„ν•΄ 더 심도 μžˆλŠ” 단일 λͺ©μ μ§€ νˆ¬μ–΄ μƒν’ˆμ„ λ„μž…ν–ˆμŠ΅λ‹ˆλ‹€.
Additionally, we have expanded our offerings to include new destinations, such as South Africa and the polar regions. For our in-house products, Niu Tour have built a large loyal customer base with a repurchase rate twice that our regular products. In 2024, transaction volume for Niu Tour products grew by over 30% year-over-year. Niu Tour has earned us customers' favor and trust by delivering exceptional experience, and we are committed to provide even higher-quality products to the customers. Last year, Niu Tour fully implemented a zero shopping policy, significantly enhancing the travel experience. λ˜ν•œ, μ €ν¬λŠ” 남아프리카와 κ·Ήμ§€λ°©κ³Ό 같은 μƒˆλ‘œμš΄ λͺ©μ μ§€λ₯Ό ν¬ν•¨ν•˜μ—¬ μ œν’ˆκ΅°μ„ ν™•μž₯ν•˜μ˜€μŠ΅λ‹ˆλ‹€. 자체 μ œν’ˆμΈ Niu TourλŠ” 높은 μž¬κ΅¬λ§€μœ¨μ„ μžλž‘ν•˜λŠ” 큰 μΆ©μ„± 고객측을 κ΅¬μΆ•ν•˜μ˜€μœΌλ©°, μ΄λŠ” 일반 μ œν’ˆλ³΄λ‹€ 두 배에 λ‹¬ν•©λ‹ˆλ‹€. 2024λ…„ Niu Tour μ œν’ˆμ˜ κ±°λž˜λŸ‰μ€ μ „λ…„ λŒ€λΉ„ 30% 이상 μ„±μž₯ν•˜μ˜€μŠ΅λ‹ˆλ‹€. Niu TourλŠ” νƒμ›”ν•œ κ²½ν—˜μ„ μ œκ³΅ν•¨μœΌλ‘œμ¨ κ³ κ°λ“€μ˜ 호감과 μ‹ λ’°λ₯Ό μ–»μ—ˆμœΌλ©°, μ €ν¬λŠ” κ³ κ°μ—κ²Œ λ”μš± 높은 ν’ˆμ§ˆμ˜ μ œν’ˆμ„ μ œκ³΅ν•˜κΈ° μœ„ν•΄ λ…Έλ ₯ν•˜κ³  μžˆμŠ΅λ‹ˆλ‹€. μž‘λ…„μ— Niu TourλŠ” μ‡Όν•‘ μ—†λŠ” 정책을 μ „λ©΄μ μœΌλ‘œ μ‹œν–‰ν•˜μ—¬ μ—¬ν–‰ κ²½ν—˜μ„ 크게 ν–₯μƒμ‹œμΌ°μŠ΅λ‹ˆλ‹€.
This year, we will introduce more premium products including customized travel itineraries tailored to customer preferences. In addition, with the growing popularity of travel from lower-tier cities and the rise of checklist-style travel among younger generations, we launched the in-house Niu Select products in the third quarter last year. In 2024, transaction volume from cities outside the Tier 1 cities contributed more than 50% of Tuniu's total transaction volume. Niu Select products have gained significant popularity, especially among first-time travelers to new destinations due to their highly competitive product pricing. μ˜¬ν•΄ μš°λ¦¬λŠ” 고객의 μ„ ν˜Έμ— 맞좘 λ§žμΆ€ν˜• μ—¬ν–‰ 일정과 같은 더 λ§Žμ€ 프리미엄 μ œν’ˆμ„ 선보일 μ˜ˆμ •μž…λ‹ˆλ‹€. λ˜ν•œ, ν•˜μœ„ 계측 λ„μ‹œμ—μ„œμ˜ μ—¬ν–‰ 인기 증가와 μ Šμ€ μ„ΈλŒ€ μ‚¬μ΄μ—μ„œ 체크리슀트 μŠ€νƒ€μΌ 여행이 λŠ˜μ–΄λ‚¨μ— 따라, μž‘λ…„ 3뢄기에 λ‹ˆμš° μ…€λ ‰νŠΈ(Niu Select) μ œν’ˆμ„ λ‚΄λΆ€μ μœΌλ‘œ μΆœμ‹œν–ˆμŠ΅λ‹ˆλ‹€. 2024λ…„μ—λŠ” 1λ“±κΈ‰ λ„μ‹œλ₯Ό μ œμ™Έν•œ λ„μ‹œλ“€μ—μ„œ λ°œμƒν•œ κ±°λž˜λŸ‰μ΄ νˆ¬λ‹ˆμš°(Tuniu)의 전체 κ±°λž˜λŸ‰μ˜ 50% 이상을 μ°¨μ§€ν–ˆμŠ΅λ‹ˆλ‹€. λ‹ˆμš° μ…€λ ‰νŠΈ μ œν’ˆμ€ 특히 μƒˆλ‘œμš΄ λͺ©μ μ§€λ‘œ 처음 μ—¬ν–‰ν•˜λŠ” μ‚¬λžŒλ“€ μ‚¬μ΄μ—μ„œ 맀우 경쟁λ ₯ μžˆλŠ” μ œν’ˆ κ°€κ²©μœΌλ‘œ 인해 μƒλ‹Ήν•œ 인기λ₯Ό μ–»μ—ˆμŠ΅λ‹ˆλ‹€.
This year, we will continue to expand the supply of Niu Select products, particularly outbound tour options, to meet the growing demand for first-time international travel from customers in lower-tier cities. In terms of sales, we have been continuously expanding the diversity of our sales channels as information is increasingly consumed via video content as opposed to text and images. User habits are also changing. Browsing live streams and short videos has become an essential part of daily life. In 2024, we made a significant progress in this area. We expanded the variety of live streaming products and destination coverage, introducing more organized tours and outbound travel products. μ˜¬ν•΄ μš°λ¦¬λŠ” ν•˜μœ„ 계측 λ„μ‹œμ˜ 고객듀 μ‚¬μ΄μ—μ„œ 처음으둜 ꡭ제 여행에 λŒ€ν•œ μˆ˜μš”κ°€ 증가함에 따라, 특히 ν•΄μ™Έ μ—¬ν–‰ μ˜΅μ…˜μ„ ν¬ν•¨ν•œ Niu Select μ œν’ˆμ˜ 곡급을 ν™•λŒ€ν•  κ³„νšμž…λ‹ˆλ‹€. 판맀 μΈ‘λ©΄μ—μ„œλŠ” 정보 μ†ŒλΉ„κ°€ ν…μŠ€νŠΈμ™€ μ΄λ―Έμ§€μ—μ„œ λΉ„λ””μ˜€ μ½˜ν…μΈ λ‘œ 점점 더 이동함에 따라 λ‹€μ–‘ν•œ 판맀 채널을 μ§€μ†μ μœΌλ‘œ ν™•μž₯ν•˜κ³  μžˆμŠ΅λ‹ˆλ‹€. μ‚¬μš©μž μŠ΅κ΄€λ„ λ³€ν™”ν•˜κ³  μžˆμŠ΅λ‹ˆλ‹€. 라이브 슀트리밍과 짧은 λΉ„λ””μ˜€λ₯Ό λ³΄λŠ” 것이 μΌμƒμƒν™œμ˜ ν•„μˆ˜ μš”μ†Œκ°€ λ˜μ—ˆμŠ΅λ‹ˆλ‹€. 2024λ…„μ—λŠ” 이 λΆ„μ•Όμ—μ„œ μƒλ‹Ήν•œ 진전을 μ΄λ£¨μ—ˆμŠ΅λ‹ˆλ‹€. μš°λ¦¬λŠ” 라이브 슀트리밍 μ œν’ˆμ˜ μ’…λ₯˜μ™€ λͺ©μ μ§€ 컀버리지λ₯Ό ν™•λŒ€ν•˜κ³ , 더 λ§Žμ€ 쑰직적인 νˆ¬μ–΄μ™€ ν•΄μ™Έ μ—¬ν–‰ μ œν’ˆμ„ μ†Œκ°œν–ˆμŠ΅λ‹ˆλ‹€.
We also adjusted the product structure seasonally to meet the diverse needs of our customers. In addition, we explored new approaches in our core organized tours business by experimenting with live streaming directly from travel destinations, which received a positive feedback. In 2024, our live streaming channels performed exceptionally well with both transactions and verification volume increasing by over 100% year-over-year, while the verification rate continued to improve. This year, we continue -- we will continue to leverage our experience and capabilities in live streaming to further explore new media channels. λ˜ν•œ, 고객의 λ‹€μ–‘ν•œ μš”κ΅¬λ₯Ό μΆ©μ‘±μ‹œν‚€κΈ° μœ„ν•΄ μ œν’ˆ ꡬ쑰λ₯Ό κ³„μ ˆμ— 맞게 μ‘°μ •ν–ˆμŠ΅λ‹ˆλ‹€. λ”λΆˆμ–΄, μ—¬ν–‰μ§€μ—μ„œ 직접 μ‹€μ‹œκ°„ 방솑을 μ‹œλ„ν•¨μœΌλ‘œμ¨ 핡심 단체 μ—¬ν–‰ 사업에 μƒˆλ‘œμš΄ μ ‘κ·Ό 방식을 λͺ¨μƒ‰ν–ˆλŠ”λ°, μ΄λŠ” 긍정적인 ν”Όλ“œλ°±μ„ λ°›μ•˜μŠ΅λ‹ˆλ‹€. 2024λ…„μ—λŠ” μ‹€μ‹œκ°„ 방솑 채널이 νƒμ›”ν•œ μ„±κ³Όλ₯Ό λ³΄μ˜€μœΌλ©°, κ±°λž˜λŸ‰κ³Ό κ²€μ¦λŸ‰μ΄ μ „λ…„ λŒ€λΉ„ 100% 이상 μ¦κ°€ν–ˆκ³ , 검증λ₯ λ„ μ§€μ†μ μœΌλ‘œ κ°œμ„ λ˜μ—ˆμŠ΅λ‹ˆλ‹€. μ˜¬ν•΄μ—λ„ μš°λ¦¬λŠ” μ‹€μ‹œκ°„ λ°©μ†‘μ—μ„œμ˜ κ²½ν—˜κ³Ό μ—­λŸ‰μ„ ν™œμš©ν•˜μ—¬ μƒˆλ‘œμš΄ λ―Έλ””μ–΄ 채널을 λ”μš± 탐색할 κ³„νšμž…λ‹ˆλ‹€.
We also made significant progress in expanding our off-line and external channels in 2024. The transaction volume of our off-line stores grew by over 50% year-over-year. These stores have attracted partners with their diverse product offerings, advanced system and promotion policies. At the same time, our off-line stores have also helped increase the sales of our in-house brands and contributed to brand promotions. This year, we will continue to open more off-line stores, working closely with partners to provide customers with more personalized premium services. 2024λ…„μ—λŠ” μ˜€ν”„λΌμΈ 및 μ™ΈλΆ€ 채널 ν™•μž₯에도 큰 진전을 μ΄λ£¨μ—ˆμŠ΅λ‹ˆλ‹€. μ˜€ν”„λΌμΈ λ§€μž₯의 κ±°λž˜λŸ‰μ€ μ „λ…„ λŒ€λΉ„ 50% 이상 μ¦κ°€ν–ˆμŠ΅λ‹ˆλ‹€. 이 λ§€μž₯듀은 λ‹€μ–‘ν•œ μ œν’ˆ 제곡, κ³ κΈ‰ μ‹œμŠ€ν…œ, 그리고 ν”„λ‘œλͺ¨μ…˜ 정책을 톡해 νŒŒνŠΈλ„ˆλ“€μ„ λŒμ–΄λ“€μ˜€μŠ΅λ‹ˆλ‹€. λ™μ‹œμ—, μ˜€ν”„λΌμΈ λ§€μž₯듀은 자체 λΈŒλžœλ“œμ˜ 판맀 증가에도 도움을 μ£Όμ—ˆκ³  λΈŒλžœλ“œ ν”„λ‘œλͺ¨μ…˜μ— κΈ°μ—¬ν–ˆμŠ΅λ‹ˆλ‹€. μ˜¬ν•΄μ—λŠ” 더 λ§Žμ€ μ˜€ν”„λΌμΈ λ§€μž₯을 κ°œμ„€ν•  κ³„νšμ΄λ©°, νŒŒνŠΈλ„ˆλ“€κ³Ό κΈ΄λ°€νžˆ ν˜‘λ ₯ν•˜μ—¬ κ³ κ°λ“€μ—κ²Œ λ”μš± λ§žμΆ€ν™”λœ 프리미엄 μ„œλΉ„μŠ€λ₯Ό μ œκ³΅ν•  μ˜ˆμ •μž…λ‹ˆλ‹€.
In our collaborations with traffic platforms, we attracted customers through a streamlined booking process and a high-quality service experience. By collaborating with external partners, we are able to provide our resources and high-quality services to a broader customer base. For external channels, we will continue to embrace an open and collaborative approach, striving for win-win outcomes with all partners. Finally, regarding technology. We see great potential and opportunities in the combination of large language model agents with tourism. μš°λ¦¬λŠ” ꡐ톡 ν”Œλž«νΌκ³Όμ˜ ν˜‘λ ₯을 톡해 κ°„μ†Œν™”λœ μ˜ˆμ•½ κ³Όμ •κ³Ό κ³ ν’ˆμ§ˆ μ„œλΉ„μŠ€ κ²½ν—˜μ„ μ œκ³΅ν•¨μœΌλ‘œμ¨ 고객을 μœ μΉ˜ν–ˆμŠ΅λ‹ˆλ‹€. μ™ΈλΆ€ νŒŒνŠΈλ„ˆμ™€ ν˜‘λ ₯ν•¨μœΌλ‘œμ¨ μš°λ¦¬λŠ” μžμ›κ³Ό κ³ ν’ˆμ§ˆ μ„œλΉ„μŠ€λ₯Ό 더 넓은 κ³ κ°μΈ΅μ—κ²Œ μ œκ³΅ν•  수 μžˆμŠ΅λ‹ˆλ‹€. μ™ΈλΆ€ 채널에 λŒ€ν•΄μ„œλŠ”, μš°λ¦¬λŠ” 개방적이고 ν˜‘λ ₯적인 μ ‘κ·Ό 방식을 계속 μœ μ§€ν•˜λ©° λͺ¨λ“  νŒŒνŠΈλ„ˆμ™€μ˜ 상생을 좔ꡬ할 κ²ƒμž…λ‹ˆλ‹€. λ§ˆμ§€λ§‰μœΌλ‘œ κΈ°μˆ μ— λŒ€ν•΄ λ§μ”€λ“œλ¦¬μžλ©΄, μš°λ¦¬λŠ” λŒ€ν˜• μ–Έμ–΄ λͺ¨λΈ μ—μ΄μ „νŠΈμ™€ κ΄€κ΄‘μ˜ κ²°ν•©μ—μ„œ 큰 잠재λ ₯κ³Ό 기회λ₯Ό 보고 μžˆμŠ΅λ‹ˆλ‹€.
We will catch the opportunities and invest in R&D to improve our internal efficiency as well as user experience, enhancing our conversion rate and repurchase rate. Our goal is to provide customers with better solutions and prepare proactively for the evolving market landscape. In summary, 2025 will bring more opportunities and challenges in travel market. This year, we will focus on product and service upgrades, channel expansion and technological advancement. We will remain resilient amidst change, seizing opportunities and achieving high-quality business development. μš°λ¦¬λŠ” 기회λ₯Ό ν¬μ°©ν•˜κ³  μ—°κ΅¬κ°œλ°œμ— νˆ¬μžν•˜μ—¬ λ‚΄λΆ€ νš¨μœ¨μ„±κ³Ό μ‚¬μš©μž κ²½ν—˜μ„ ν–₯μƒμ‹œν‚€λŠ” ν•œνŽΈ, μ „ν™˜μœ¨κ³Ό μž¬κ΅¬λ§€μœ¨μ„ 높이기 μœ„ν•΄ λ…Έλ ₯ν•  κ²ƒμž…λ‹ˆλ‹€. 우리의 λͺ©ν‘œλŠ” κ³ κ°μ—κ²Œ 더 λ‚˜μ€ μ†”λ£¨μ…˜μ„ μ œκ³΅ν•˜κ³  λ³€ν™”ν•˜λŠ” μ‹œμž₯ ν™˜κ²½μ— μ„ μ œμ μœΌλ‘œ λŒ€λΉ„ν•˜λŠ” κ²ƒμž…λ‹ˆλ‹€. μš”μ•½ν•˜μžλ©΄, 2025년은 μ—¬ν–‰ μ‹œμž₯μ—μ„œ 더 λ§Žμ€ κΈ°νšŒμ™€ 도전이 μžˆμ„ κ²ƒμž…λ‹ˆλ‹€. μ˜¬ν•΄ μš°λ¦¬λŠ” μ œν’ˆ 및 μ„œλΉ„μŠ€μ˜ μ—…κ·Έλ ˆμ΄λ“œ, 채널 ν™•μž₯, 기술 λ°œμ „μ— 집쀑할 κ²ƒμž…λ‹ˆλ‹€. λ³€ν™” μ†μ—μ„œλ„ μš°λ¦¬λŠ” 탄λ ₯적으둜 λŒ€μ‘ν•˜λ©° 기회λ₯Ό ν™œμš©ν•˜κ³  κ³ ν’ˆμ§ˆμ˜ 사업 λ°œμ „μ„ 이루어낼 κ²ƒμž…λ‹ˆλ‹€.
In addition, we will leverage new technologies to further improve internal operational efficiency, reduce costs and achieve sustainable development and profitability goals. I will now turn the call over to Anqiang, our Financial Controller, for the financial highlights. Anqiang Chen

Thank you, Donald. Hello, everyone. Now I will walk you through our fourth quarter and fiscal year 2024 financial results in greater detail. Please note that all the monetary amounts are in RMB unless otherwise stated. You can find the U.S. dollar equivalents of the numbers in our earnings release.
λ˜ν•œ, μš°λ¦¬λŠ” μƒˆλ‘œμš΄ κΈ°μˆ μ„ ν™œμš©ν•˜μ—¬ λ‚΄λΆ€ 운영 νš¨μœ¨μ„±μ„ λ”μš± ν–₯μƒμ‹œν‚€κ³  λΉ„μš©μ„ μ ˆκ°ν•˜λ©° 지속 κ°€λŠ₯ν•œ λ°œμ „κ³Ό μˆ˜μ΅μ„± λͺ©ν‘œλ₯Ό 달성할 κ³„νšμž…λ‹ˆλ‹€. 이제 재무 λ‹΄λ‹Ή 이사인 μ•ˆκ°• μ”¨μ—κ²Œ μ „ν™”λ₯Ό λ„˜κΈ°κ² μŠ΅λ‹ˆλ‹€. μ•ˆκ°• 씨, 재무 ν•˜μ΄λΌμ΄νŠΈλ₯Ό 말씀해 μ£Όμ‹œμ£ .

κ°μ‚¬ν•©λ‹ˆλ‹€, λ„λ„λ“œ. μ—¬λŸ¬λΆ„, μ•ˆλ…•ν•˜μ„Έμš”. 이제 μ €λŠ” 2024 νšŒκ³„μ—°λ„μ˜ λ„€ 번째 λΆ„κΈ° 및 μ—°κ°„ 재무 κ²°κ³Όλ₯Ό μ’€ 더 μžμ„Ένžˆ μ„€λͺ…λ“œλ¦¬κ² μŠ΅λ‹ˆλ‹€. λͺ¨λ“  κΈˆμ•‘μ€ νŠΉλ³„ν•œ 언급이 μ—†λŠ” ν•œ 인민폐둜 ν‘œμ‹œλ˜μ–΄ μžˆμŠ΅λ‹ˆλ‹€. λ‹¬λŸ¬ ν™˜μ‚°μ•‘μ€ 우리의 싀적 λ°œν‘œμ—μ„œ ν™•μΈν•˜μ‹€ 수 μžˆμŠ΅λ‹ˆλ‹€.
For the fourth quarter of 2024, net revenues were RMB102.7 million, representing a year-over-year increase of 3% from the corresponding period in 2023. Revenues from packaged tours were up 3% year-over-year to RMB75.4 million and accounted for 73% of our total net revenues for the quarter. The increase was primarily due to the growth of organized tours. Other revenues were up 3% year-over-year to RMB27.3 million and accounted for 27% of our total net revenue. The increase was primarily due to the increase in the fees for advertising services provided for tourism boards and bureaus. Gross profit for the fourth quarter of 2024 was RMB69.8 million, down 6% year-over-year. 2024년도 4λΆ„κΈ° μˆœμˆ˜μ΅μ€ 1μ–΅ 270만 μœ„μ•ˆμœΌλ‘œ, 2023λ…„ 동기 λŒ€λΉ„ 3% μ¦κ°€ν–ˆμŠ΅λ‹ˆλ‹€. νŒ¨ν‚€μ§€ νˆ¬μ–΄ μˆ˜μ΅μ€ μ „λ…„ 동기 λŒ€λΉ„ 3% μ¦κ°€ν•œ 7,540만 μœ„μ•ˆμ„ κΈ°λ‘ν–ˆμœΌλ©°, μ΄λŠ” λΆ„κΈ° 순수읡의 73%λ₯Ό μ°¨μ§€ν–ˆμŠ΅λ‹ˆλ‹€. μ΄λŸ¬ν•œ μ¦κ°€λŠ” 쑰직적인 νˆ¬μ–΄μ˜ μ„±μž₯에 κΈ°μΈν•©λ‹ˆλ‹€. 기타 μˆ˜μ΅μ€ μ „λ…„ 동기 λŒ€λΉ„ 3% μ¦κ°€ν•œ 2,730만 μœ„μ•ˆμœΌλ‘œ, 전체 순수읡의 27%λ₯Ό μ°¨μ§€ν–ˆμŠ΅λ‹ˆλ‹€. 이 μ¦κ°€λŠ” 주둜 κ΄€κ΄‘μ²­ 및 관광ꡭ에 제곡된 κ΄‘κ³  μ„œλΉ„μŠ€ 수수료 증가 λ•Œλ¬Έμž…λ‹ˆλ‹€. 2024λ…„ 4λΆ„κΈ°μ˜ 총이읡은 6,980만 μœ„μ•ˆμœΌλ‘œ, μ „λ…„ λŒ€λΉ„ 6% κ°μ†Œν–ˆμŠ΅λ‹ˆλ‹€.
Operating expenses for the fourth quarter of 2024 were RMB82.5 million, down 58% year-over-year. Research and product development expenses for the fourth quarter of 2024 were RMB13.3 million, up 28% year-over-year. The increase was primarily due to the increase in research and product development personnel-related expenses. Sales and marketing expenses for the fourth quarter of 2024 were RMB 42.7 million, up 28% year-over-year. The increase was primarily due to the increase in sales and marketing personnel-related expenses and promotion expenses. General and administrative expenses for the fourth quarter of 2024 were RMB26.8 million, down 36% year-over-year. 2024년도 4λΆ„κΈ° 운영 λΉ„μš©μ€ μ „λ…„ λŒ€λΉ„ 58% κ°μ†Œν•œ 8,250만 μœ„μ•ˆμ΄μ—ˆμŠ΅λ‹ˆλ‹€. 연ꡬ 및 μ œν’ˆ 개발 λΉ„μš©μ€ μ „λ…„ λŒ€λΉ„ 28% μ¦κ°€ν•œ 1,330만 μœ„μ•ˆμ΄μ—ˆμœΌλ©°, μ΄λŠ” 주둜 연ꡬ 및 μ œν’ˆ 개발 인λ ₯ κ΄€λ ¨ λΉ„μš©μ˜ 증가 λ•Œλ¬Έμ΄μ—ˆμŠ΅λ‹ˆλ‹€. 판맀 및 λ§ˆμΌ€νŒ… λΉ„μš©μ€ μ „λ…„ λŒ€λΉ„ 28% μ¦κ°€ν•œ 4,270만 μœ„μ•ˆμ΄μ—ˆμœΌλ©°, μ΄λŠ” 주둜 판맀 및 λ§ˆμΌ€νŒ… 인λ ₯ κ΄€λ ¨ λΉ„μš©κ³Ό ν”„λ‘œλͺ¨μ…˜ λΉ„μš©μ˜ 증가 λ•Œλ¬Έμ΄μ—ˆμŠ΅λ‹ˆλ‹€. 일반 관리 λΉ„μš©μ€ μ „λ…„ λŒ€λΉ„ 36% κ°μ†Œν•œ 2,680만 μœ„μ•ˆμ΄μ—ˆμŠ΅λ‹ˆλ‹€.
The decrease was primarily due to the decrease in general and administrative personnel-related expenses. Net loss attributable to ordinary shareholders of Tuniu Corporation was RMB24.2 million in the fourth quarter of 2024. Non-GAAP net loss attributable to ordinary shareholders of Tuniu Corporation, which excluded share-based compensation expenses, amortization of acquired intangible assets and impairment of property and equipment net was RMB6.4 million in the fourth quarter of 2024. As of December 31, 2024, the company had cash and cash equivalents, restricted cash, short-term investments and long-term time deposits of RMB1.3 billion. κ°μ†ŒλŠ” 주둜 일반 관리 및 인사 κ΄€λ ¨ λΉ„μš©μ˜ κ°μ†Œ λ•Œλ¬Έμ΄μ—ˆμŠ΅λ‹ˆλ‹€. νˆ¬λ‹ˆμš° μ½”νΌλ ˆμ΄μ…˜μ˜ λ³΄ν†΅μ£Όμ£Όμ—κ²Œ κ·€μ†λ˜λŠ” μˆœμ†μ‹€μ€ 2024λ…„ 4뢄기에 2,420만 μœ„μ•ˆμ΄μ—ˆμŠ΅λ‹ˆλ‹€. 주식 기반 보상 λΉ„μš©, μ·¨λ“ν•œ λ¬΄ν˜• μžμ‚°μ˜ 상각 및 μž¬μ‚° 및 μ„€λΉ„μ˜ 손상을 μ œμ™Έν•œ νˆ¬λ‹ˆμš° μ½”νΌλ ˆμ΄μ…˜μ˜ λ³΄ν†΅μ£Όμ£Όμ—κ²Œ κ·€μ†λ˜λŠ” λΉ„GAAP μˆœμ†μ‹€μ€ 2024λ…„ 4뢄기에 640만 μœ„μ•ˆμ΄μ—ˆμŠ΅λ‹ˆλ‹€. 2024λ…„ 12μ›” 31일 κΈ°μ€€μœΌλ‘œ νšŒμ‚¬λŠ” ν˜„κΈˆ 및 ν˜„κΈˆ λ“±κ°€λ¬Ό, μ œν•œμ  ν˜„κΈˆ, 단기 투자 및 μž₯κΈ° μ •κΈ° 예금이 총 13μ–΅ μœ„μ•ˆμ΄μ—ˆμŠ΅λ‹ˆλ‹€.
Capital expenditures for the fourth quarter of 2024 were RMB1.2 million. Now moving to full-year 2024 results. In 2024, net revenues were RMB513.6 million, representing a 16% year-over-year increase. Revenues from packaged tours are up 22% year-over-year to RMB407.5 million and accounted for 79% of our total net revenues in 2024. The increase was primarily due to the growth of organized tours. Other revenues were down 2% year-over-year to RMB106.2 million and accounted for 21% of our total net revenues in 2024. The decrease was primarily due to the decrease in revenues generated from financial services. Gross profit were RMB358 million in 2024, up 22% year-over-year. 2024λ…„ 4λΆ„κΈ°μ˜ 자본 μ§€μΆœμ€ 120만 μœ„μ•ˆμ΄μ—ˆμŠ΅λ‹ˆλ‹€. 이제 2024λ…„ 전체 μ—°κ°„ 싀적을 μ‚΄νŽ΄λ³΄κ² μŠ΅λ‹ˆλ‹€. 2024λ…„μ—λŠ” 순맀좜이 5μ–΅ 1360만 μœ„μ•ˆμœΌλ‘œ, μ „λ…„ λŒ€λΉ„ 16% μ¦κ°€ν–ˆμŠ΅λ‹ˆλ‹€. νŒ¨ν‚€μ§€ νˆ¬μ–΄ μˆ˜μ΅μ€ μ „λ…„ λŒ€λΉ„ 22% μ¦κ°€ν•œ 4μ–΅ 750만 μœ„μ•ˆμ„ κΈ°λ‘ν–ˆμœΌλ©°, 2024λ…„ 전체 순맀좜의 79%λ₯Ό μ°¨μ§€ν–ˆμŠ΅λ‹ˆλ‹€. 이 μ¦κ°€λŠ” 주둜 쑰직된 νˆ¬μ–΄μ˜ μ„±μž₯ λ•Œλ¬Έμ΄μ—ˆμŠ΅λ‹ˆλ‹€. 기타 μˆ˜μ΅μ€ μ „λ…„ λŒ€λΉ„ 2% κ°μ†Œν•œ 1μ–΅ 620만 μœ„μ•ˆμœΌλ‘œ, 2024λ…„ 전체 순맀좜의 21%λ₯Ό μ°¨μ§€ν–ˆμŠ΅λ‹ˆλ‹€. 이 κ°μ†ŒλŠ” 주둜 금육 μ„œλΉ„μŠ€μ—μ„œ λ°œμƒν•œ 수읡 κ°μ†Œ λ•Œλ¬Έμ΄μ—ˆμŠ΅λ‹ˆλ‹€. 2024λ…„μ˜ 총이읡은 3μ–΅ 5800만 μœ„μ•ˆμœΌλ‘œ, μ „λ…„ λŒ€λΉ„ 22% μ¦κ°€ν–ˆμŠ΅λ‹ˆλ‹€.
Operating expenses were RMB294.8 million in 2024, down 25% year-over-year. Research and product development expenses were RMB52.7 million in 2024, down 8% year-over-year. The decrease was primarily due to the decrease in research and product development personnel-related expenses. Sales and marketing expenses were RMB180.3 million in 2024, up 53% year-over-year. The increase was primarily due to the increase in promotion expenses. General and administrative expenses were RMB87.7 million in 2024, down 23% year-over-year. The decrease was primarily due to the decrease in general and administrative personnel-related expenses. 2024λ…„ 운영 λΉ„μš©μ€ μ „λ…„ λŒ€λΉ„ 25% κ°μ†Œν•œ 2μ–΅ 9480만 μœ„μ•ˆμ΄μ—ˆμŠ΅λ‹ˆλ‹€. 연ꡬ 및 μ œν’ˆ 개발 λΉ„μš©μ€ μ „λ…„ λŒ€λΉ„ 8% κ°μ†Œν•œ 5270만 μœ„μ•ˆμ΄μ—ˆμœΌλ©°, μ΄λŠ” 주둜 연ꡬ 및 μ œν’ˆ 개발 κ΄€λ ¨ 인건비 κ°μ†Œ λ•Œλ¬Έμ΄μ—ˆμŠ΅λ‹ˆλ‹€. 판맀 및 λ§ˆμΌ€νŒ… λΉ„μš©μ€ μ „λ…„ λŒ€λΉ„ 53% μ¦κ°€ν•œ 1μ–΅ 8030만 μœ„μ•ˆμ΄μ—ˆμœΌλ©°, μ΄λŠ” 주둜 홍보 λΉ„μš© 증가 λ•Œλ¬Έμ΄μ—ˆμŠ΅λ‹ˆλ‹€. 일반 관리 λΉ„μš©μ€ μ „λ…„ λŒ€λΉ„ 23% κ°μ†Œν•œ 8770만 μœ„μ•ˆμ΄μ—ˆμœΌλ©°, μ΄λŠ” 주둜 일반 관리 κ΄€λ ¨ 인건비 κ°μ†Œ λ•Œλ¬Έμ΄μ—ˆμŠ΅λ‹ˆλ‹€.
Net income attributable to ordinary shareholders of Tuniu Corporation was RMB77.2 million in 2024. Non-GAAP net income attributable to ordinary shareholders to Tuniu Corporation, which excluded share-based competition expenses, amortization of acquired intangible assets, net gain on disposals of subsidiaries and the impairment of property and equipment net was RMB80.8 million in 2024. Cash flow generated from operations for 2024 was RMB84 million. Capital expenditures were RMB12 million in 2024. For the first quarter of 2025, the company expects to generate RMB116.6 million to RMB122 million of net revenues, which represents an 8% to 13% increase year-over-year. 2024λ…„ νˆ¬λ‹ˆμš° μ½”νΌλ ˆμ΄μ…˜μ˜ λ³΄ν†΅μ£Όμ£Όμ—κ²Œ κ·€μ†λœ μˆœμ΄μ΅μ€ 7,720만 μœ„μ•ˆμ΄μ—ˆμŠ΅λ‹ˆλ‹€. 주식 기반 보상 λΉ„μš©, μ·¨λ“ν•œ λ¬΄ν˜• μžμ‚°μ˜ 상각, μžνšŒμ‚¬ μ²˜λΆ„μœΌλ‘œ μΈν•œ 순이읡 및 μž¬μ‚° 및 μ„€λΉ„μ˜ 손상을 μ œμ™Έν•œ λΉ„GAAP κΈ°μ€€μ˜ λ³΄ν†΅μ£Όμ£Όμ—κ²Œ κ·€μ†λœ μˆœμ΄μ΅μ€ 8,080만 μœ„μ•ˆμ΄μ—ˆμŠ΅λ‹ˆλ‹€. 2024λ…„ 운영 ν™œλ™μœΌλ‘œλΆ€ν„° λ°œμƒν•œ ν˜„κΈˆ 흐름은 8,400만 μœ„μ•ˆμ΄μ—ˆμŠ΅λ‹ˆλ‹€. 2024λ…„ 자본 μ§€μΆœμ€ 1,200만 μœ„μ•ˆμ΄μ—ˆμŠ΅λ‹ˆλ‹€. 2025λ…„ 첫 뢄기에 νšŒμ‚¬λŠ” 1μ–΅ 1,660만 μœ„μ•ˆμ—μ„œ 1μ–΅ 2,200만 μœ„μ•ˆμ˜ μˆœμˆ˜μ΅μ„ μ°½μΆœν•  κ²ƒμœΌλ‘œ μ˜ˆμƒν•˜λ©°, μ΄λŠ” μ „λ…„ λŒ€λΉ„ 8%μ—μ„œ 13% μ¦κ°€ν•œ μˆ˜μΉ˜μž…λ‹ˆλ‹€.
Please note that this forecast reflects Tuniu's current and preliminary view on the industry and its operations, which is subject to change. Thank you for listening. We are now ready for your questions. Operator? λ‹€μŒ μ˜ˆμΈ‘μ€ νˆ¬λ‹ˆμš°κ°€ ν˜„μž¬ 업계와 μžμ‚¬ μš΄μ˜μ— λŒ€ν•΄ κ°€μ§€κ³  μžˆλŠ” 초기적인 견해λ₯Ό λ°˜μ˜ν•œ κ²ƒμž„μ„ μœ μ˜ν•΄ μ£Όμ‹œκΈ° λ°”λžλ‹ˆλ‹€. μ΄λŠ” 변경될 수 μžˆμŠ΅λ‹ˆλ‹€. κ²½μ²­ν•΄ μ£Όμ…”μ„œ κ°μ‚¬ν•©λ‹ˆλ‹€. 이제 μ—¬λŸ¬λΆ„μ˜ μ§ˆλ¬Έμ„ 받을 μ€€λΉ„κ°€ λ˜μ—ˆμŠ΅λ‹ˆλ‹€. μ•ˆλ‚΄μžλ‹˜?

πŸ“Œ 핡심 μš”μ•½

Tuniu Corporation reported its Q4 and full-year 2024 earnings, highlighting a profitable year with a GAAP profit for the first time since listing and a 70% year-over-year increase in non-GAAP net income. The company also declared a special cash dividend and spent over $6.2 million on share buybacks. Revenue growth was driven by the recovery of the tourism market, with significant advancements in product innovation and channel expansion. Key financial figures include a 16% increase in annual net revenues to RMB513.6 million and a net income of RMB77.2 million for the year. For Q1 2025, Tuniu anticipates net revenues between RMB116.6 million and RMB122 million, marking an 8% to 13% increase year-over-year.


❓ Q&A

Original Translation
Question-and-Answer Session

Operator

Thank you. [Operator Instructions] The first question comes from [Stacy Zhao] (ph) a Private Investor. Please go ahead. Unidentified Analyst

Hi, management, congratulations on a profitable year. Can you share with us your projections for the 2025 revenue and profit? What are some key drivers to support revenue growth? Are you going to maintain quarterly or yearly profitability? Thank you. Donald Dunde Yu

Thank you for the questions. In 2025, the total travel market will continue to grow, while the market competition is getting more intense in the form of both quality and price.
μ§ˆμ˜μ‘λ‹΅ μ„Έμ…˜

μ§„ν–‰μž

κ°μ‚¬ν•©λ‹ˆλ‹€. [μ§„ν–‰μž μ•ˆλ‚΄] 첫 번째 μ§ˆλ¬Έμ€ 개인 투자자인 [μŠ€ν…Œμ΄μ‹œ 자였]λ‹˜κ»˜μ„œ ν•˜μ‹­λ‹ˆλ‹€. 말씀해 μ£Όμ„Έμš”. μ‹λ³„λ˜μ§€ μ•Šμ€ 뢄석가

μ•ˆλ…•ν•˜μ„Έμš”, κ²½μ˜μ§„ μ—¬λŸ¬λΆ„, μ˜¬ν•΄ μˆ˜μ΅μ„± μžˆλŠ” ν•œ ν•΄λ₯Ό 보내신 것을 μΆ•ν•˜λ“œλ¦½λ‹ˆλ‹€. 2025λ…„λ„μ˜ 맀좜과 이읡에 λŒ€ν•œ 전망을 κ³΅μœ ν•΄ μ£Όμ‹€ 수 μžˆλ‚˜μš”? 맀좜 μ„±μž₯을 μ§€μ›ν•˜λŠ” μ£Όμš” 동λ ₯은 λ¬΄μ—‡μΈκ°€μš”? 뢄기별 ν˜Ήμ€ μ—°κ°„ 이읡을 μœ μ§€ν•  κ³„νšμ΄μ‹ κ°€μš”? κ°μ‚¬ν•©λ‹ˆλ‹€. λ„λ„λ“œ λ˜λ“œ 유

μ§ˆλ¬Έν•΄ μ£Όμ…”μ„œ κ°μ‚¬ν•©λ‹ˆλ‹€. 2025λ…„μ—λŠ” 전체 μ—¬ν–‰ μ‹œμž₯이 계속 μ„±μž₯ν•  것이며, μ‹œμž₯ κ²½μŸμ€ ν’ˆμ§ˆκ³Ό 가격 μΈ‘λ©΄μ—μ„œ λ”μš± μΉ˜μ—΄ν•΄μ§ˆ κ²ƒμž…λ‹ˆλ‹€.
We will continue to adopt high-quality business development strategy, trying to beat the industry average growth rate. On the product side, we will invest in product upgrading and innovation for our core products. For example, we will introduce more in-depth and single destination tour products for our Niu Tour to better serve and retain our repeat customers. Facing factors such as the intense competition will keep competitive pricing for certain products and the product lines to attract more new customers. Therefore, our gross profit ratio will be negatively impacted this year. On the sales side, we'll continue to expand the diversity of our sales channels. μš°λ¦¬λŠ” 업계 평균 μ„±μž₯λ₯ μ„ λ›°μ–΄λ„˜κΈ° μœ„ν•΄ κ³ ν’ˆμ§ˆμ˜ 사업 개발 μ „λž΅μ„ 계속 채택할 κ²ƒμž…λ‹ˆλ‹€. μ œν’ˆ μΈ‘λ©΄μ—μ„œλŠ” 핡심 μ œν’ˆμ˜ μ—…κ·Έλ ˆμ΄λ“œμ™€ ν˜μ‹ μ— νˆ¬μžν•  μ˜ˆμ •μž…λ‹ˆλ‹€. 예λ₯Ό λ“€μ–΄, 단골 고객의 μ„œλΉ„μŠ€ ν–₯상과 μœ μ§€λ₯Ό μœ„ν•΄ 'Niu Tour'에 보닀 심측적이고 단일 λͺ©μ μ§€ νˆ¬μ–΄ μ œν’ˆμ„ λ„μž…ν•  κ²ƒμž…λ‹ˆλ‹€. μΉ˜μ—΄ν•œ 경쟁과 같은 μš”μΈμ— μ§λ©΄ν•˜μ—¬, νŠΉμ • μ œν’ˆκ³Ό μ œν’ˆ 라인에 λŒ€ν•΄ 경쟁λ ₯ μžˆλŠ” 가격을 μœ μ§€ν•˜μ—¬ 더 λ§Žμ€ μ‹ κ·œ 고객을 μœ μΉ˜ν•  κ²ƒμž…λ‹ˆλ‹€. λ”°λΌμ„œ μ˜¬ν•΄ 우리의 총이읡λ₯ μ€ 뢀정적인 영ν–₯을 받을 κ²ƒμž…λ‹ˆλ‹€. 판맀 μΈ‘λ©΄μ—μ„œλŠ” 판맀 μ±„λ„μ˜ 닀양성을 계속 ν™•μž₯ν•  κ²ƒμž…λ‹ˆλ‹€.
To embrace the changing user habits, we'll expand sales on new media channels. We will leverage our experience and the capabilities in live streaming, expanding to more platforms. Last year, live streaming channel contributed about 10% of our total GMV. For off-line channels, currently, we have over 200 stores nationwide. This year, we'll largely increase the number of off-line stores, maybe double that number. On the technology side, we focus on AI agent. Through combining the power of AI agent with our insights of leisure travel market, we will further enhance our user experience and improve operational efficiency. μ‚¬μš©μž μŠ΅κ΄€μ˜ λ³€ν™”λ₯Ό μˆ˜μš©ν•˜κΈ° μœ„ν•΄, μš°λ¦¬λŠ” μƒˆλ‘œμš΄ λ―Έλ””μ–΄ μ±„λ„μ—μ„œμ˜ 판맀λ₯Ό ν™•μž₯ν•  κ²ƒμž…λ‹ˆλ‹€. 라이브 슀트리밍 λΆ„μ•Όμ—μ„œμ˜ κ²½ν—˜κ³Ό λŠ₯λ ₯을 ν™œμš©ν•˜μ—¬ 더 λ§Žμ€ ν”Œλž«νΌμœΌλ‘œ ν™•μž₯ν•  μ˜ˆμ •μž…λ‹ˆλ‹€. μ§€λ‚œν•΄ 라이브 슀트리밍 채널은 우리의 총 GMV의 μ•½ 10%λ₯Ό μ°¨μ§€ν–ˆμŠ΅λ‹ˆλ‹€. μ˜€ν”„λΌμΈ μ±„λ„μ˜ 경우, ν˜„μž¬ 전ꡭ에 200개 μ΄μƒμ˜ λ§€μž₯을 운영 μ€‘μž…λ‹ˆλ‹€. μ˜¬ν•΄λŠ” μ˜€ν”„λΌμΈ λ§€μž₯ 수λ₯Ό 크게 늘릴 κ³„νšμ΄λ©°, μ•„λ§ˆλ„ κ·Έ 수λ₯Ό 두 배둜 늘릴 수 μžˆμ„ κ²ƒμž…λ‹ˆλ‹€. 기술적인 μΈ‘λ©΄μ—μ„œλŠ” AI μ—μ΄μ „νŠΈμ— 쀑점을 두고 μžˆμŠ΅λ‹ˆλ‹€. AI μ—μ΄μ „νŠΈμ˜ 힘과 우리의 λ ˆμ € μ—¬ν–‰ μ‹œμž₯에 λŒ€ν•œ 톡찰을 κ²°ν•©ν•¨μœΌλ‘œμ¨, μš°λ¦¬λŠ” μ‚¬μš©μž κ²½ν—˜μ„ λ”μš± ν–₯μƒμ‹œν‚€κ³  운영 νš¨μœ¨μ„±μ„ κ°œμ„ ν•  κ²ƒμž…λ‹ˆλ‹€.
As for your questions regarding profit, we believe our full year GAAP net income in 2024 has demonstrated Tuniu's ability to be profitable and serve as a meaningful step towards achieving long-term profitability. In 2025, the market is filled with new opportunities and challenges. So we plan to make some investments as mentioned above: in product innovation; sales channel expansion and R&D to further improve user experiences and internal efficiency. With these improvements, we will refine our competitive advantages and consolidate our market position, so as to drive the long-term sustainable growth of Tuniu. Despite our investments, we are still aiming for a profitable year in 2025. κ·€ν•˜μ˜ μˆ˜μ΅μ— κ΄€ν•œ μ§ˆλ¬Έμ— λŒ€ν•΄, μ €ν¬λŠ” 2024년도 GAAP 순이읡이 νˆ¬λ‹ˆμš°μ˜ 수읡 창좜 λŠ₯λ ₯을 μž…μ¦ν•˜κ³  μž₯기적인 μˆ˜μ΅μ„± 달성을 ν–₯ν•œ 의미 μžˆλŠ” λ‹¨κ³„λ‘œμ„œ κΈ°λŠ₯ν–ˆλ‹€κ³  λ―ΏμŠ΅λ‹ˆλ‹€. 2025λ…„μ—λŠ” μ‹œμž₯에 μƒˆλ‘œμš΄ κΈ°νšŒμ™€ 도전이 κ°€λ“ν•©λ‹ˆλ‹€. κ·Έλž˜μ„œ μ•žμ„œ μ–ΈκΈ‰ν•œ 바와 같이 λͺ‡ κ°€μ§€ 투자λ₯Ό κ³„νšν•˜κ³  μžˆμŠ΅λ‹ˆλ‹€: μ œν’ˆ ν˜μ‹ , 판맀 채널 ν™•μž₯, 그리고 μ‚¬μš©μž κ²½ν—˜κ³Ό λ‚΄λΆ€ νš¨μœ¨μ„±μ„ λ”μš± ν–₯μƒμ‹œν‚€κΈ° μœ„ν•œ μ—°κ΅¬κ°œλ°œμ— νˆ¬μžν•  κ²ƒμž…λ‹ˆλ‹€. μ΄λŸ¬ν•œ κ°œμ„ μ„ 톡해, μ €ν¬λŠ” 경쟁 μš°μœ„λ₯Ό 닀듬고 μ‹œμž₯ μœ„μΉ˜λ₯Ό 곡고히 ν•˜μ—¬ νˆ¬λ‹ˆμš°μ˜ μž₯기적이고 지속 κ°€λŠ₯ν•œ μ„±μž₯을 이끌 κ²ƒμž…λ‹ˆλ‹€. νˆ¬μžμ—λ„ λΆˆκ΅¬ν•˜κ³ , μ €ν¬λŠ” 2025년에도 μˆ˜μ΅μ„ λ‚΄λŠ” ν•œ ν•΄κ°€ λ˜λ„λ‘ λͺ©ν‘œλ₯Ό μ„€μ •ν•˜κ³  μžˆμŠ΅λ‹ˆλ‹€.
Quarterly performance may vary due to the seasonality, and the third quarter is expected to be the season -- the peak season and will contribute the majority of the annual profit. Thank you. Operator

We are now approaching the end of the conference call. I will now turn the call over to Tuniu's Director of Investor Relations, Mary, for closing remarks. Mary Chen

Once again, thank you for joining us today. Please don't hesitate to contact us if you have any further questions. Thank you for your continued support, and we look forward to speaking with you in the coming months. Operator

Thank you for your participation in today's conference. This concludes the presentation.
뢄기별 μ„±κ³ΌλŠ” κ³„μ ˆμ„±μ— 따라 λ‹¬λΌμ§ˆ 수 있으며, μ„Έ 번째 λΆ„κΈ°λŠ” μ„±μˆ˜κΈ°λ‘œ μ˜ˆμƒλ˜λ©° μ—°κ°„ 이읡의 λŒ€λΆ€λΆ„μ„ μ°¨μ§€ν•  κ²ƒμœΌλ‘œ κΈ°λŒ€λ©λ‹ˆλ‹€. κ°μ‚¬ν•©λ‹ˆλ‹€. μ•ˆλ‚΄μž

이제 컨퍼런슀 콜이 마무리 단계에 μ ‘μ–΄λ“€κ³  μžˆμŠ΅λ‹ˆλ‹€. 이제 νˆ¬λ‹ˆμš°μ˜ 투자자 관계 λ‹΄λ‹Ή 이사인 λ©”λ¦¬μ—κ²Œ 마무리 λ°œμ–Έμ„ μœ„ν•΄ 마이크λ₯Ό λ„˜κΈ°κ² μŠ΅λ‹ˆλ‹€. 메리 μ²Έ

λ‹€μ‹œ ν•œλ²ˆ 였늘 저희와 ν•¨κ»˜ ν•΄μ£Όμ…”μ„œ κ°μ‚¬ν•©λ‹ˆλ‹€. 좔가적인 질문이 μžˆμœΌμ‹œλ©΄ μ£Όμ €ν•˜μ§€ 말고 μ—°λ½μ£Όμ‹œκΈ° λ°”λžλ‹ˆλ‹€. 지속적인 지지에 κ°μ‚¬λ“œλ¦¬λ©°, μ•žμœΌλ‘œ λͺ‡ 달 μ•ˆμ— λ‹€μ‹œ 연락을 λ“œλ¦΄ 것을 κΈ°λŒ€ν•©λ‹ˆλ‹€. μ•ˆλ‚΄μž

였늘 μ»¨νΌλŸ°μŠ€μ— μ°Έμ—¬ν•΄ μ£Όμ…”μ„œ κ°μ‚¬ν•©λ‹ˆλ‹€. 이둜써 λ°œν‘œλ₯Ό λ§ˆμΉ˜κ² μŠ΅λ‹ˆλ‹€.
You may now disconnect. Have a good day. 이제 톡화λ₯Ό μ’…λ£Œν•˜μ…”λ„ μ’‹μŠ΅λ‹ˆλ‹€. 쒋은 ν•˜λ£¨ λ˜μ„Έμš”.

πŸ“Œ 핡심 μš”μ•½

During the earnings call, Tuniu's management discussed their projections and strategies for 2025 amidst growing market competition. They plan to focus on high-quality business development, product innovation, and expanding sales channels, including doubling their offline stores and increasing their presence on new media platforms. They also intend to leverage AI technology to enhance user experience and operational efficiency. Despite planned investments in product innovation, sales channel expansion, and R&D, Tuniu aims to maintain profitability in 2025, although quarterly results may vary due to seasonality, with the third quarter expected to be the most profitable.